MUBASHIR
KP
I help brands in Kerala and the Gulf get found on Google, grow on social, and run a tighter shop floor — one person, five skill sets, one clear goal: more customers walking in, clicking through, and coming back.
One marketer, five jobs, zero fluff
I’m Mubashir KP, a freelance digital marketer, content creator, SEO expert, social media marketer, and shop manager working between Malappuram, Kerala and the UAE. Most marketers only understand the screen. I understand the counter too — because I’ve managed a real shop floor, dealt with real footfall, real stock, and real customers face to face before I ever touched a keyword tool.
That’s the difference in how I work. When I write your Google Business Profile description, I know what a customer actually says when they walk in. When I run your Instagram page, I know what actually gets shared in a Malappuram family WhatsApp group versus what gets ignored. When I set up your SEO, I’m not guessing at intent — I’ve stood behind the till and heard the question in person first.
Today I split my time between local businesses in Kerala and clients across the UAE — Abu Dhabi, Dubai and Sharjah — bringing the same discipline to both: rank higher, post smarter, sell more, and keep the shop running without drama.
Five skills. One person to call.
No handoffs between five different freelancers. You brief one person, and one person delivers — from the content plan to the checkout counter.
Freelance Digital Marketing
End-to-end marketing strategy for small businesses and shops in Malappuram and the UAE — Google Ads, Meta Ads, funnels, and monthly growth reporting that’s easy to actually read.
Content Creation
Reels, product photography direction, captions, and short-form video built around what actually gets watched and shared in the Gulf-Malayali audience — not generic stock templates.
SEO Expert
Technical SEO, on-page optimization, and local Google rankings — plus AEO/GEO setup so your business shows up correctly in Google AI Overviews and ChatGPT-style answers, not just blue links.
Social Media Marketing
Instagram, Facebook and WhatsApp Business management — content calendars, community replies, and paid boosts that turn followers into footfall and DMs into sales.
Shop Manager
Day-to-day retail operations — staff scheduling, stock, vendor coordination and customer service — run with the same discipline I bring to a client’s ad account.
Local & Cross-Border Growth
Google Business Profile setup, review management, and bilingual (Malayalam/English/Arabic-market) content that works whether your customer is in Malappuram or Abu Dhabi.
Rooted in Malappuram. Working across the UAE.
Search behaviour in Malappuram and greater Kerala looks nothing like search behaviour in Abu Dhabi or Dubai — different intent, different language mix, different buying moments. I plan for both markets from day one, not as an afterthought.
For Kerala clients, that means local SEO built around “near me” and Malayalam-first search terms, Google Business Profile optimization, and social content timed to when your actual customers are online. For UAE clients, it means competing in a faster, more competitive ad market while keeping messaging honest and locally relevant — not a copy-paste of an Indian campaign.
Whether you run a shop in Malappuram, a service business in Kerala, or a company operating out of the UAE, the goal is the same: show up when someone searches, answer the question they’re actually asking, and convert that visibility into a real customer.
On the ground, not just on the dashboard
A look at the field work behind the reports — client visits, shoots and shop-floor sessions across Malappuram and the UAE.
Local shop, page-one rankings
Rebuilt a Malappuram retail shop’s Google Business Profile and on-page SEO — moved key local search terms onto page one within a single quarter.
Instagram to walk-ins
Ran a content and paid social calendar for a UAE-based service business, turning a quiet Instagram page into a steady source of weekly booking DMs.
Shop floor, tightened up
Took over day-to-day shop management for a Kerala retailer — cleaned up stock tracking, staff scheduling and vendor timelines alongside the marketing.
Trusted across two markets
“Mubashir set up our Google profile and within weeks we were getting calls from customers who found us searching in Malappuram town. Simple, honest work.”
“Managing a UAE audience needs someone who understands both markets. He got our Instagram bookings up without making it feel like a foreign campaign.”
“He’s the only person I’ve worked with who understands the shop floor and the ad account equally well. That combination is rare.”
Questions people actually ask
Let’s grow it — in Kerala or the Gulf
Tell me about your business, and whether you need SEO, content, social, shop operations — or all four.
Start a project
Short brief now, quick call next.